Premium flagship phone Le Max2 to be available at Rs. 17,999 from October 1 to October 6

Le Eco has now joined hands with Amazon India and Snapdeal for their flagship phone Le Max2. The SuperPhone would be priced at Rs. 17,999 for this promotional phase. The phone packs a 5.7-inch display, 21MP rear camera, Qualcomm® Snapdragon™ 820 processor with 4GB of RAM & 32GB ROM.

Commenting on the partnership, Mr Atul Jain, COO, Smart Electronics Business, LeEco India said, “We have had a great relationship with Flipkart and we are confident that it will only strengthen as we go forward. To ensure that more users have access to our Le Max2, we are delighted to announce our partnership with Amazon India and Snapdeal. We are confident that our users will enjoy the new Le Max2 experience, which is now available at a special price of Rs 17,999 for the festive sales. Through this move, we now have presence on all major ecommerce platforms in India along with our very own

Commenting on the partnership, Mr Arun Srinivasan, Category Leader-Consumer Electronics, Amazon India, said “We are happy to partner with LeEco India ahead of the festive season and offer our customers an easy and convenient access to the Le Max2. We are confident that this device will become a popular choice for customers during the festive season.”

Commenting on the partnership, Mr Tony Navin, Senior Vice President – Partnerships and Strategic Initiatives, Snapdeal said, “We are very glad to partner with LeEco and provide them a platform through which they can reach to a new set of customers for their exciting product range. This coming festive season, we aim to offer our customer with an enhanced shopping experience with a wide variety of products. LeMax 2 is a great addition to our smartphone offerings and we are confident that it will be well received by our customers who are looking to upgrade to a SuperPhone with a powerful processor, unlimited music library and incredibly sharp camera quality at an affordable price.”

To usher in the festive season, Le Max2 will be available at this new offer price for a limited period of time on LeMall (LeEco’s own ecommerce platform), Flipkart, Amazon India and Snapdeal.

The Le Max2 will be available during Amazon’s Great Indian Shopping Festival, Flipkart’s Big Billion Days and Snapdeal’s Unbox Diwali Sale’ from October 1st to 6th. Also, as an additional incentive to consumers intending to buy from LeMall, there is a Flash Sales planned on 30th Sep 2016 where LeMall will exclusively give out 2000 special voucher to consumers, which will entitle buyers on to a discount of additional Rs 1000 between 1st Oct to 6th Oct 2016.

This is not all, for those who purchase during this period they will also get the below benefits:

– 1 year LeEco membership worth Rs 4,990.

– Unlimited audio and video downloads via Hungama Music app.

– Reliance Jio connectivity with free voice and data services till 31st December, 2016.

This should be reason enough for users to go ahead and grab the LeEco Le Max2 tomorrow!

With an aim of keeping people informed by presenting content in an easily consumable format, the company knows that the key to Hotify’s success lies on how the app has been built.

Cards are an interaction model which is an important part of how Hotify presents the content. The semantic understanding of data allows the app to present the information and enables the user to read news headlines more swiftly and engage more on a card-based interface as compared to a scroll interface.

Hotify’s AI engine delivers personalised news relevant to a user,” said Aakash Porwal, co-founder and Producer Creative at Hotify, “we moved from scroll to card interface to provide a seamless and intuitive user experience for news consumption.”

On the scroll feature, the users have a tendency to focus on multiple pieces of information at any given instant, since they view 3-4 news simultaneously, thus distracting the user and missing the news relevant to them. Moreover, it is difficult for the users to scroll the content at their own pace, invariably making the them backtrack, which results in a waste of time and focus.Cards can pull out information out of the app andmaking it relevant to the moment. It can take content out of silos, package them, and making them sharable. At the same time, they’re like canvases – not just files – the content that the user can pass around.

What makes them tick?

Many aggregation services will claim to have intelligent algorithms directing what articles get recommended to users – Hotify can do better. Hotify’s intuitive software application understands and responds to the user’s preference through a series of human-machine interactions and social signals. Millions of articles are evaluated and the algorithms pick what’s trending and relevant to a variety of users.

The machine learning-based recommendation system not only focuses on what the user clicks or pauses to read, but also studies the actions of users with similar interests.

Hotify continues to improve on their solution to deliver the users their preferred content without the intervention of human curation. By applying concepts like gamification, cognitive computing, and big data in real time, the company believes that the users will be engaged and delighted with the new experience.


Offering fast on-the-go connectivity at affordable price, Videocon Mobile Phones launches its KitKat and Quad Core powered smartphone Z51 Nova

~ Is powered by latest Android OS KitKat 4.4.2 and offers cutting-edge features like 8GB internal memory, 5-inch FWVGA IPS screen ~

~ Offers fantastic speed and smoothness via 1.2 GHz Quad-Core processor and 1GB RAM~ 

~ Features 5MP Auto Focus rear camera and 2MP front camera, all at an attractive price of Rs 5400/-~

Creating a benchmark of top performance, cutting-edge features, and affordability and offering  fast on-the-go connectivity, Videocon Mobile Phones Division, from the house of a billion dollar Videocon Group launches the superbly designed smartphone–Z51 Nova. Launched at an affordable price of Rs 5400/-, the Videocon Z51 Nova brings fast and smooth Android experience backed by prompt 1.2 GHz Quad-Core processor, thus making multitasking an ease for the users.

While the Android KitKat 4.4.2 and 1GB RAM allow consumers to run different apps smoothly and help in multi-tasking; the 5-inch FWVGA IPS touch screen, offers sharp image quality and greater viewing angles.

Z51 Nova comes packed with a 5MP Rear Camera for clicking lively photos and boasts of a 2MP front Camera for video chatting and clicking sharp selfies.  With an expandable memory upto 32GB to save and browse a user’s favourite audio-visual content and files, the handset offers Dual SIM Support along with the 3G connectivity for superior network access and speedy internet connection. The powerful 2000 mAh battery guarantees long backup that enables long on-the-go connectivity.

The smartphones comes with a range of networking options and utilities like GPS navigation, G-Sensor, Proximity sensor, Bluetooth and Wi-Fi and features built in Anti-Virus (V-secure) and a GPS powered personal safety application (V-safe) both with a 90 day free subscription.

Mr. Jerold Pereira, CEO, Videocon Mobile Phones said, “With the launch of affordable devices, Videocon aims to make Android technology affordable and available for millions consumers, and bring smart mobility into their hands. With the increasing demand of on-the-go connectivity, we are offering advanced technology, maximum features and stunning design to our consumers at affordable pricing. As a consumer-centric brand, we aim to satisfy the emerging needs of consumers and in line up to the same, we have launched Z51 Nova, which offers stunning design, utmost reliability and a smooth, faster and best-in-class smartphone experience to the consumers.”

~ The Gatekeeper app can work offline; data can be synchronized while connected ~

 ~ Registering the housing society on will enable free access to the app ~

 Security would be the primary reasons for anybody who settles with an apartment to live. No MDU owner would like to compromise it for any reasons. Everybody loves if it is made stronger and user friendly.

Understanding the thoughts of the housing owners, practicalities of security personals and to make gate keeping more efficient and user friendly ApartmentADDA has come out with a new solution in the form of ADDA Gate Keeper. This app can be downloaded from play store and installed to any android run mobile phones. The first of its kind app is absolutely free and is designed to shift the process of offline visitor tracking to online.

This app can be used both offline and online. The security guard can access this app through email id and password to login and can capture the visitors’ name, contact number, vehicle number along with a special note. And the data captured offline for the entire day can be synchronized to the registered ADDA with just one click when internet connection is available.

Announcing the launch of the app Sangeeta Banerjee, CEO, said “security has always been the primary concern in apartment complex since the security personal doesn’t know whether the visitor is going to meet the same person entered in the register. And tracking the visitor till the door is also impractical. But with the Gatekeeper app by ApartmentADDA enables the guards look up the resident details of the visitor meeting and verify by sending an SMS to the concern resident. Frequent visitors like vegetable vendor, plumber, electrician, laundry service can also be prepared using the app.”

“After installing the app internet connection is not required to feed data; the administrator can also define its user’s rights. If you have decided not to provide internet access to security for any reasons, it will never be an issue. Data entered offline can be synched by taking to internet enabled vicinity such as society office. The app will ensure the gate security system effective than the old practices” she adds.

Download the Android App here:

Download the iOS App here:


With lot’s of fanfare, the much awaited Xiaomi Mi 4 was launched in India earlier this week. Xiaomi launched the Mi4 in July last year in China, but wasn’t available in India until now. Some startling specs of the Mi4 include a 5-inch IPS display with Corning OGS Glass, and a 3080 mAh quick charging battery. The Mi4 is powered by a 2.5 GHz quad-core Snapdragon 801 processorm,3GB RAM and has 16 GB of flash storage. It comes with an 8MP front camera (Yes 8MP, a dream for selfie lovers), and a 13MP rear camera with LED Flash, Sony IMX214 BSI sensor and 4K video recording.

The OS is a modified version of Android KitKat operating system with a layer of the MIUI OS skin. Xiaomi stated that the Mi 4 will come with their latest OS – MIUI 6, which was released on 9th January this month. The new OS version brings custom notifications, icons, security options, and themes.

The device will be supported by Mi India’s 66+ service centres, including five exclusive Mi service centres in Delhi, Bangalore, Mumbai, Hyderabad and Cochin.

Mi 4 Specs At A Glance
5-inch HD IPS LCD display, 1920 x 1080p Full HD (441 ppi)
2.5GHz quad-core Qualcomm Snapdragon 801 processor
Adreno 330 GPU
Super-slim Corning Glass with One Glass Solution (OGS) technology
3080 mAh Lithium-ion polymer battery, Quick Charge 2.0
3GB LPDDR3 RAM, 16GB eMMC 5.0 flash memory
13MP rear camera (f1.8) and 8MP front camera (80° wide-angle, f1.8)
MIUI 6 based on Android 4.4.4

The registrations are on and the device would be distributed on 10th February, 2015. Meanwhile, you can have a look at the fascinating manufacturing process of the phone here:

 Jabra Sport PulseTM Wireless is the world’s first stereo earbuds with integrated heart rate monitor and Sport Life App; 2015 CES Innovations Award Honouree.

Take your training to the next level and get the ultimate wireless workout with Jabra Sport Pulse Wireless earbuds and Sport Life Application. This all-in-one training solution is a world first, combining an in-ear biometric heart rate monitor, immersive Dolby® sound and real-time voice coaching, to inspire you to achieve the impossible. Cut the clutter and experience true freedom of movement without compromise.

The smart way to train

Jabra’s intelligent Sport Life App ensures you get the most out of your Sport Pulse Wireless earbuds with integrated heart rate monitor, helping you to plan, track and evaluate your workout.  Test your fitness level and aerobic capacity, adjust your heart rate zone to optimise your training and set goals based on distance, time or calories burned.

“Jabra has a strong legacy of innovation in wearable technology and Sport Pulse Wireless is no exception” said Darcy Clarkson, Senior Vice President at Jabra Consumer Solutions. “These are world’s first earbuds to have an integrated heart rate monitor, heralding the next generation of intelligent audio solutions for fitness fanatics that allows our customers to work out with the confidence of medical precision.”

Free your workout with premium wireless sound

Get motivated by listening to your favourite songs the way you want to hear them with a customisable and powerful Dolby® enhanced sound experience that delivers world-class wireless music performance. Personalised audio coaching provides feedback on your workout every step of the way, letting you control your music and your training within a single app.

As tough as you are

Focus on your workout without distraction knowing Sport Pulse Wireless earbuds are built to take a pounding. Tested to the extreme, they are sweat- and storm-proof, so there’s no excuse for missing a training session. Ergonomic Audio Response ScienceTM technology ensures a secure, comfortable fit that’s lightweight in a compact design to keep you focused on your training, bringing you one step closer to exceeding your goal.

 Track your workouts with medical accuracy

Jabra commissioned Campbell University in North Carolina, USA to independently verify the performance of the heart rate monitor technology for fitness and active usage. The comprehensive trial included runners on a treadmill and simultaneously tested Jabra Sport Pulse Wireless against a medical electrocardiogram (ECG) machine.

“Jabra has created a single device that can provide accurate biometric information, both visually and audibly, within a piece of equipment that most exercisers are wearing anyway and eliminate the need for excess equipment.” concluded Jennifer Bunn, PhD, Assistant Professor and Director at Campbell University in the Department of Exercise Science.

 Part of the Jabra Wireless Sporting Family

Sport Pulse Wireless earbuds continue Jabra’s tradition of world-firsts, building on our solid heritage of superior sound engineering. They enhance our family of wireless audio solutions for people who’re serious about sport, complementing the award-winning Jabra Sport Rox Wireless and Sport Wireless+ earbuds.

Jabra Sport Pulse Wireless will be on sale during the GOSF in India and will be exclusively available on our online from 10th December,2014 at a price of Rs.15999/-

Over the years, we have come to terms that the Apple iPhone is not the most powerful handset in the world. It has always had specs lower than to what its competitors offer. But yet, even after 7 long years, they enjoy the market dominance over their competitors.

I was lucky enough to get my hands on the iPhone 6, the very day it was launched in India. After 3 weeks of rigorous testing I have realized that not only is this phone much better than its predecessors but also built, stronger. Yes, to answer those who have asked me innumerable times if my phone “bends” or not, it does not.

At the outset

When I first held the phone, it certainly felt a lot lighter than the 5s. The space grey color looks classy whereas I felt the gold looks like a goldbrick. The silver reminded me of the shade of the iPhone 2. The metallic, almost ceramic body of the phone feels brilliant in the hand. The new design feels like the much needed change that was required since the iPhone 4. The faster processor, the new and improved camera and a much better battery life, all created a top notch impression on my mind. The increased resolution and screen size also do justice to the package that Apple has assembled for their flagship phones. The curved design is a reminiscence of the old iPhone’s, which is amazing.


Packed with the new A8 processors, the iPhone 6 is certainly fast and also offers tremendous performance when you push the phone to its limits while multitasking and gaming. I play FIFA 15: Ultimate Team on it, and it’s just wow. Apple claimed that there would be a 25 percent boost in speed and 50 percent boost in graphics when compared with the earlier A7 processor.

In terms of the design, the switch to metal body is more than welcome. Also the lock button being shifted to the side takes some time to get used to. The transition from circular buttons to elongated flat ones is more than welcome. The touch id works exactly like the one in 5s, which is flawless. It can still be used with one hand, which several feared would not be possible.

iPhone 6’s 4.7-inch IPS display looks vivid, rich, and as good as that on the iPhone 5 or 5S, just bigger. But not that much bigger. The display’s 1,344×750-pixel resolution is higher than the other iPhones. A grid of six-by-four apps fits on each page the dock below, for 28 total: on the 5’s 4-inch display, it’s 24. There are more pixels horizontally and vertically, unlike the merely vertical lengthening of the iPhone 5. That also means the aspect ratio’s the same, and videos and Web pages scale similarly.

When we ran benchmark tests, the results for the iPhone 6 were phenomenal. We compared it to iPhone 6 Plus, Galaxy S5, HTC One M8 and Motorola Moto X. On Linpack Multithread, iPhone 6 showed results much better than any other phone. On Geekbench 3 too it beats all the other phones with a margin. On 3D Mark Ice Storm, it loses out to all the other phones.

The call quality is a lot better and in terms of connectivity the Wi-Fi speeds have become much better. The Camera quality has improved too. Although, they stuck to the 8 megapixel camera, the new sensor which uses “focus pixels,” does a far better job at avoiding out-of-focus shots. One of the most significant improvements is in the video recording department. Video-recording speeds can be set at 60fps now, which gives a more immediate crispness for high-speed action. Slow-motion video recording can be set to 120 or 240 frames per second. File sizes get high at 240fps. The front facing camera has had a subtle boost too.

Final Words

Overall, I would have never imagined an iPhone being this big. But the big screen is a welcome change. Personally, I would not buy the phablet sized iPhone 6 Plus ever. It truly is the type of a phone which an android loyalist too would get tempted to buy.

A 4.7-inch screen isn’t massive to most smartphone users, but iPhone owners may need time getting used to. But the good news is, really, that the new phones are more like size alternatives than must-have upgrades. If you consider the 5S, the 6, and the 6 Plus as 4-, 4.7-, and 5.5-inch siblings, there’s a size for everyone. Apple’s clearly in the screen game now, making iOS devices at all sizes and comfort levels. The new iPhone 6 isn’t a giant leap in speed or graphics, from what I’ve seen. But its screen size makes a difference, and it is the perfect current middle ground for performance, new features, and pocketability. And while it also seems a little more like an Android phone than ever before, that’s a very good thing.

Price: Rs. 53,500 for 16 GB

Rating: 4.5/5

House of Marley launches soulful, state of the art and high performance audio and music products – Get Together™ Bluetooth® Portable Audio System, Liberate BT Bluetooth Portable Audio System and Liberate XL Over Ear Headphones on Amazon through a strategic partnership with Imagine Marketing. Imagine Marketing, has partnered with Amazon to retail House of Marley’s latest launches, the high-performance audio products soulfully designed, engineered to perform and provide a lifetime of enjoyment and reliabilityGet Together™ Bluetooth® Portable Audio System, Liberate BT Bluetooth Portable Audio System and Liberate XL Over Ear Headphones brings out one’s favourite music with smooth, powerful bass, stunningly precise mids and an energized high-end. The products availability on Amazon is a step to provide an easy and convenient accessibility to quality audio and music products.

Get Together™ Bluetooth® Portable Audio System made out of natural bamboo and fabric this allows you to stream wireless music. The built-in rechargeable battery, bluetooth, and convenient 3.5mm input make it simple and easy to connect hundreds of devices and fire up your tunes whenever and wherever you need them. Make sure your next get-together is rocking, with this affordable-yet-banging wireless system. Two 3.5 inch woofers do the heavy lifting and set the well-spaced 1-inch tweeters free, allowing the music to come out the way it is supposed to. The custom-tuned bass-reflex enclosure works perfectly with the solid bamboo baffle and rewind rear housing to make sure that your music reaches its target intact.

Product Specifications:

Drivers –Two 3.5’ Woofers and two 1’ tweeters

Enclosure type – Bass-Reflex

Amplifier Power – 20 watts (10WX2)

Features –

Quick pairing to any Bluetooth device

Auto reconnect to last Bluetooth device

Exclusive rewind fabric covering

Bamboo front raffle and rear trim

Control –



Bluetooth pairing/disconnect

Inputs/outputs –

Power Input

3.5mm Stereo and input

Price of Get Together™ Bluetooth® Portable Audio System Speaker INR 19,990/-

 Liberate BT Bluetooth Portable Audio System features a melding of metal, wood and upcycled “Rewind” fabric. This is an ultra-portable field ready Bluetooth speaker capable of belting out a mighty roar. Whether this speaker is used inside or out, in a small room or wide open spaces, it has the power to create impressive sound output.

Clean industrial design creates the perfect soundstage whether on a table, desk or beach towel. Rugged REWIND fabric covering and two layer grill design protect your sonic investment while Bluetooth connectivity allows wireless transmission from hundreds of personal devices in this minimalist monster.

  • Bluetooth® and Speakerphone
  • Natural Bamboo Wood
  • Portability
  • Premium Sound
  • Rechargeable
  • REWIND™ Material
  • Dimensions: 1.75″ H x 2.90″ W x 8.6″ D

Color Option – Midnight and Smoke

Price of Liberate BT Bluetooth Portable Audio System INR 7,990/-

Liberate XL Over Ear Headphones offer superior quality sound with 50mm drivers which deliver powerful bass and stunning detail. They have been designed for comfort with ultra-soft cushions, which cover the ears and offer complete noise isolation so that you can focus on the music and nothing else.

Price of Liberate XL Over Ear Headphones – ­­­ INR 9,990

Be ready for the stylish, funky and superior technology products from House Of Marley, now just a click away at

Videocon Mobile Phones Division, from the house of a 6 billion dollar Videocon Group, creates a new paradigm in Indian selfie-obsessed mobile market with the launch of Infinium Z40 Quad. This latest addition to the Infinium Series Smartphone range is designed to offer superb camera capabilities to the consumer thus enabling the perfect shot in every click.

Today when consumers are turning towards selfies to express themselves, the market is slowly opening up to robust camera featured phones which has created a demand for selfie phones. It is this demand that Videocon Mobile Phones addresses with this new device that has a front 3.2 MP Camera & a 5MP BSI Auto Focus Rear Camera for a perfect shot. Augmenting the camera prowess, the device also features a stunning 10.1 cm (4”) WVGA IPS Capacitive Screen that reproduces life-like images.

The device keeps the users always connected via a range of networking and connectivity options like GPS/A-GPS, G/P/L Sensor, 3.75G and wireless display. It is powered by Android KitKat 4.4 OS, and has a 1.3 GHz Quad Core processor that is powered by a 512MB RAM + 4GB ROM kit.  Apart from great camera features, the Infinium Z40 Quad offers great entertainment options that include a pre-installed Hungama Music Application which gives access to 100 free content download for 30 days, along with preinstalled Gameloft Games like Spiderman & Bubble Bash 3. For security, the device is being offered with a preinstalled V-Secure application with 90 days free trial that helps in providing mobile security.

Mr. Jerold Pereira, CEO, Videocon Mobile Phones says, Videocon Smartphones are designed to offer great performance and stunning features catering to the varied needs of consumers. Innovative design and elegant looks are the USP’s of our products and we seek to deliver a true pleasure of smart mobility to the consumers with our devices. Today, selfies are becoming the medium of self expression amongst the consumers, and the demand for devices with great camera capabilities are increasing on an exponential level.”

 e adds, “With young consumer contributing greatly to this selfie phenomenon we seek to cater to this emergent demand with our new Infinium Z40 Quad Smartphone which comes with a superior camera hardware and is powered by robust software. We are confident that this selfie smartphone will find much acceptance amongst the selfie crazy consumers, and will help us in establishing ourselves as a brand of choice of the discerning consumer.”

Via the Z40 Quad smartphone, Videocon Mobile Phones targets the aspiring youth audience within the age group of 15-35 years in SEC B, C towns across various states of the country. This camera rich phone is available in two colour variants- Black and White at a price of Rs. 5490.